Mullins, J, Ersek, B and Keller, E W (2016) Turn your industry upside down. London Business School Review, 27 (1). pp. 22-25. ISSN 2057-1607
Official URL: http://onlinelibrary.wiley.com/doi/10.1111/2057-16...
Abstract
Turn your industry upside-down by flouting the rules, say LBS's John Mullins and co-authors Barrett Ersek and Eileen Weisenbach Keller
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Additional Information: |
© 2016 London Business School |
| Date Deposited: | 28 Nov 2016 15:30 |
| Subjects: | Small business |
| Last Modified: | 01 Oct 2024 12:17 |
| URI: | https://lbsresearch.london.edu/id/eprint/717 |
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