Digital culture - or why strategy and culture should eat breakfast together

Wokurka, G, Banschbach, Y, Houlder, D and Jolly, R (2016) Digital culture - or why strategy and culture should eat breakfast together. In: Shaping the digital enterprise: trends and use cases in digital innovation and transformation. Springer, Berlin, pp. 109-120. ISBN 9783319409665


Digital transformation can create new business models, improve business processes, and change how a company works with real-time information. High expectations are set for the resulting disruptive and ongoing innovations, yet promising business transformations, with expected high business benefits for customers and the organizations, often fail because they collide with the company culture. In this chapter two best-practice examples illustrate how to avoid such failure by driving the changes in culture that can lead companies to digital success (The title of this chapter is inspired by Peter Drucker’s alleged statement ‘Culture eats strategy for breakfast’).

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Item Type: Book Section
Subject Areas: Organisational Behaviour
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© 2016 Springer International Publishing AG

Date Deposited: 28 Nov 2016 15:58
Subjects: Corporate strategy
Technological innovation
Last Modified: 23 Apr 2024 00:44

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