Auction fever: the unrecognized effects of incidental arousal

Adam, M T P, Ku, G and Lux, E (2019) Auction fever: the unrecognized effects of incidental arousal. Journal of Experimental Social Psychology, 80. pp. 52-58. ISSN 0022-1031 OPEN ACCESS


Despite countless anecdotes about emotionally-charged bidding in auctions, there is little research to help understand what causes auction fever and why it persists. Because research has only considered how integral arousal (i.e., arousal from within the auction) affects bidding, the current research considered whether incidental arousal (i.e., arousal from outside the auction) also increases bidding. With two different manipulations of arousal, Experiments 1 and 2 showed that incidental arousal increased bidding in live auctions with monetary stakes. Experiment 1 also measured arousal physiologically to demonstrate its role in bidding. Experiment 3 utilized a third manipulation of incidental arousal and found that individuals were unaware of its effects.
Overall, the current research demonstrates how bidders are potentially subject to many different sources of arousal that have nothing to do with auctions, all of which can unwittingly increase individuals’ bidding.

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Item Type: Article
Subject Areas: Organisational Behaviour
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© Elsevier 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license

Date Deposited: 09 Aug 2018 09:38
Date of first compliant deposit: 08 Aug 2018
Subjects: Auction theory
Last Modified: 21 Apr 2023 00:27

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