Items where Author is "Bertini, M"

Article

Bertini, M and Koenigsberg, O (2021) The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand. Harvard Business Review, 99 (5). pp. 74-83. ISSN 0017-8012

Bertini, M and Koenigsberg, O (2020) Competing on Customer Outcomes. MIT Sloan Management Review, 62 (1). pp. 78-84. ISSN 1532-9194

Bertini, M, Halbheer, D and Koenigsberg, O (2020) Price and quality decisions by self-serving managers. International Journal of Research in Marketing, 37 (2). pp. 236-257. ISSN 0167-8116

Vana, P, Lambrecht, A and Bertini, M (2018) Cashback is cash forward: delaying a discount to entice future spending. Journal of Marketing Research, 55 (6). pp. 852-868. ISSN 0022-2437

Spann, M, Zeithammer, R, Bertini, M, Haruvy, E, Jap, S D, Koenigsberg, O, Mak, V, Leszczyc, P P, Skiera, B and Thomas, M (2018) Beyond posted prices: the past, present, and future of participative pricing mechanisms. Customer Needs and Solutions, 5 (1-2). pp. 121-136. ISSN 2196-291X

Bertini, M and Tavassoli, N T (2017) Case study: when it’s time to expand beyond the base. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Bertini, M and Tavassoli, N T (2017) Case study: when you have to choose between core and new customers. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Bertini, M and Tavassoli, N T (2015) Case study: Can one business unit have 2 revenue models? Harvard Business Review, 93 (3). pp. 121-123. ISSN 0017-8012

Aydinli, A, Bertini, M and Lambrecht, A (2014) Price Promotion for Emotional Impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429

Koenigsberg, O and Bertini, M (2014) When customers help set prices. MIT Sloan Management Review, 55 (4). pp. 57-64. ISSN 1532-9194

Bertini, M, Koenigsberg, O and Halbheer, D (2014) Claiming the credit. Business Strategy Review, 25 (1). p. 8. ISSN 0955-6419

Bertini, M, Wathieu, L and Iyengar, S S (2012) The discriminating consumer: product proliferation and willingness to pay for quality. Journal of Marketing Research, 49 (1). pp. 39-49. ISSN 0022-2437

Bertini, M, Wathieu, L, Sigman, B P and Norton, M I (2012) Do social deal sites really work? Harvard Business Review, 90 (5). pp. 139-141. ISSN 0017-8012

Bertini, M, Ofek, E and Ariely, D (2009) The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 0093-5301

Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246. ISSN 0732-2399

Book

Bertini, M and Koenigsberg, O (2020) The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. MIT Press, Cambridge, MA. ISBN 9780262044349