Items where Author is "Dhar, R"

Monograph

Putsis, W P and Dhar, R (1997) Category Expenditure, Promotion and Competitive Market Interactions: Can Private Labels Expand the Pie? Working Paper. London Business School Centre for Marketing Working Paper.

Cotterill, R W, Dhar, R and Putsis, W P (1997) Market Share and Price Setting Behaviour for Private Label and Branded Food Products: an Empirical Analysis. Working Paper. London Business School Centre for Marketing Working Paper.