Items where Author is "Gu, Y"

Gu, Y, Botti, S and Faro, D (2018) Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction. Journal of Consumer Research, 45 (4). pp. 792-809. ISSN 0093-5301

Gu, Y, Klesse, A-K, Botti, S and Faro, D (2015) Choice closure increases indulgence (but only once!). [Conference proceeding]

Gu, Y, Botti, S and Faro, D (2013) When choice closure reduces satisfaction: the moderating role of decision outcome valence. [Conference proceeding]