Items where Author is "Gu, Y"
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Article
Gu, Y, Botti, S and Faro, D
(2018)
Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction.
Journal of Consumer Research, 45 (4).
pp. 792-809.
ISSN 0093-5301
Conference proceeding
Gu, Y, Klesse, A-K, Botti, S and Faro, D (2015) Choice closure increases indulgence (but only once!). [Conference proceeding]
Gu, Y, Botti, S and Faro, D (2013) When choice closure reduces satisfaction: the moderating role of decision outcome valence. [Conference proceeding]