Items where Author is "Johar, G V"
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Article
Madan, S, Johar, G V, Berger, J, Chandon, R, Chandy, R, Hamilton, R, John, L, Labroo, A, Liu, P J, Lynch, J G, Mazar, N, Mead, N, Mittal, V, Moorman, C, Norton, M I, Roberts, J, Soman, D, Viswanathan, M and White, K
(2022)
Reaching for rigor and relevance: better marketing research for a better world.
Marketing Letters.
ISSN 0923-0645
(In Press)
