Items where Author is "Kinshuk, J"
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 0732-2399