Items where Author is "Koschat, M A"
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Monograph
Koschat, M A and Putsis, W P (1999) Audience Characteristics and Bundling: a Hedonic Analysis of Magazine Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.
Koschat, M A and Putsis, W P (1997) Who Wants You When You're Old and Poor? A Hedonistic Analysis of Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.