Items where Author is "Lemmens, A"
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Article
Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R
(2018)
In pursuit of enhanced customer retention management: review, key issues, and future directions.
Customer Needs and Solutions, 5 (1-2).
pp. 65-81.
ISSN 2196-291X
