Items where Author is "McCarthy, D"

Fader, P S, Hardie, B G S, McCarthy, D and Vaidyananathan, R (2019) Exploring the equivalence of two common mixture models for duration data. American Statistican, 73 (3). pp. 288-295. ISSN 0003-1305

McCarthy, D, Fader, P S and Hardie, B G S (2017) Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429