Items where Author is "McWilliam, G"
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Monograph
Lomax, W and McWilliam, G (1998) Does a Line Extension Strategy Encourage Trial?: Evidence from the Cross-Purchasing Patterns Between Parent and New Line. Working Paper. London Business School Centre for Marketing Working Paper.
Hammond, K A, McWilliam, G and Narholz, Diaz A (1997) Fun and Work on the Web: Difference in Attitudes Between Novices and Experienced Users. Working Paper. London Business School Future Media Working Paper.