Items where Author is "Hammond, Kathy"

Monograph

Xenikou, A, Hammond, K A and Svennevig, M (2000) Attributions and Motivations to use the Web: the Role of Perceived Stability. Working Paper. London Business School Future Media Working Paper.

Neal, C, Hammond, K A and Pawley, O (1999) The UK Music Industry in 1999: Preparation for the Digital Distribution of Music via the Internet. Working Paper. London Business School Future Media Working Paper.

Uncles, M D, Dowling, G, Hammond, K A and Maneresi, A (1998) Consumer Loyalty Marketing in Repeat-Purchase Markets. Working Paper. London Business School Centre for Marketing Working Paper.

Stern, P and Hammond, K A (1998) Modelling Long-Run Loyalty. Working Paper. London Business School Centre for Marketing Working Paper.

Hammond, K A, McWilliam, G and Narholz, Diaz A (1997) Fun and Work on the Web: Difference in Attitudes Between Novices and Experienced Users. Working Paper. London Business School Future Media Working Paper.

Uncles, M D and Hammond, K A (1997) Modeling the Impact of Socio-Demographic Segmentation on Grocery Store Patronage. Working Paper. London Business School Centre for Marketing Working Paper.

Hammond, K A (1996) The Relationship Between Revealed Brand Preference and Customer Retention. Working Paper. London Business School Centre for Marketing Working Paper.

Thesis

Hammond, Kathy (1997) Brand loyalty for frequently bought goods. Doctoral thesis, University of London: London Business School.