Items where Author is "Moorman, C"

Article

Madan, S, Johar, G V, Berger, J, Chandon, R, Chandy, R, Hamilton, R, John, L, Labroo, A, Liu, P J, Lynch, J G, Mazar, N, Mead, N, Mittal, V, Moorman, C, Norton, M I, Roberts, J, Soman, D, Viswanathan, M and White, K (2022) Reaching for rigor and relevance: better marketing research for a better world. Marketing Letters. ISSN 0923-0645 (In Press)

Wies, S, Moorman, C and Chandy, R (2022) Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump. Journal of Marketing. ISSN 0022-2429 (In Press)

Chandy, R, Venkataramani Johar, G, Moorman, C and Roberts, J H (2021) (Editorial): "Better marketing for a better world". Journal of Marketing, 85 (3). pp. 1-9. ISSN 0022-2429