Items where Author is "Moorman, C"
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Article
Moorman, C, Sorescu, A and Tavassoli, N T
(2023)
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching.
Journal of Marketing Research.
ISSN 0022-2437
(In Press)
Madan, S, Johar, G V, Berger, J, Chandon, R, Chandy, R, Hamilton, R, John, L, Labroo, A, Liu, P J, Lynch, J G, Mazar, N, Mead, N, Mittal, V, Moorman, C, Norton, M I, Roberts, J, Soman, D, Viswanathan, M and White, K
(2022)
Reaching for rigor and relevance: better marketing research for a better world.
Marketing Letters.
ISSN 0923-0645
(In Press)
Wies, S, Moorman, C and Chandy, R
(2022)
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump.
Journal of Marketing.
ISSN 0022-2429
(In Press)
Chandy, R, Venkataramani Johar, G, Moorman, C and Roberts, J H
(2021)
(Editorial): "Better marketing for a better world".
Journal of Marketing, 85 (3).
pp. 1-9.
ISSN 0022-2429