Items where Author is "Morwitz, V G"

Botti, S, Morwitz, V G and Gurdamar-Okutur, N (2022) Advance Care Plans: Planning for Critical Healthcare Decisions. Journal of the Association for Consumer Research, 7 (2). ISSN 2378-1815

MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2020) Creating Boundary-Breaking, Marketing-Relevant Consumer Research. Journal of Marketing, 84 (2). pp. 1-23. ISSN 0022-2429