Advance Care Plans: Planning for Critical Healthcare Decisions

Botti, S, Morwitz, V G and Gurdamar-Okutur, N (2022) Advance Care Plans: Planning for Critical Healthcare Decisions. Journal of the Association for Consumer Research, 7 (2). ISSN 2378-1815 OPEN ACCESS


Advance care plans (ACPs) document personal values and healthcare preferences for critical situations where individuals cannot speak for themselves. Although ACPs can prevent receiving costly unwanted treatments and ensure receiving preferred treatments, few people have one. We examine factors associated with ACP engagement and design interventions to increase engagement. We find that ACP holders and non-holders largely have common values and preferences, which similarly vary with demographics. For example, older (vs. younger) individuals, regardless of ACP ownership, prefer to be able to care for themselves and to avoid prolonged end-of-life medical interventions. These two groups also differ in important ways: those who have or intend to create ACPs (versus not) prefer avoiding invasive life-sustaining treatments and having a peaceful end of life. However, interventions that use these similarities and differences to increase ACP engagement are unsuccessful. We propose that structural approaches may be more effective in increasing ACP uptake.

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Item Type: Article
Subject Areas: Marketing
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© 2022 University of Chicago. Accepted for publication by Journal of the Association for Consumer Research on 03/11/2021

Date Deposited: 04 Jan 2022 13:07
Date of first compliant deposit: 04 Nov 2021
Subjects: Planning
Personal finance
Health service
Last Modified: 22 Feb 2023 01:01

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