Items where Author is "Mukherji, P"

Viswanathan, M, Mukherji, P, Narasimhan, O and Chandy, R (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 0022-2437

Chandy, R, Hassan, M and Mukherji, P (2017) Big data for good: insights from emerging markets. Journal of Product Innovation Management, 34 (5). pp. 703-713. ISSN 0737-6782