Items where Author is "Netzer, O"

Article
Padilla, N, Ascarza, E and Netzer, O
(2024)
The Customer Journey as a Source of Information.
Quantitative Marketing and Economics.
ISSN 1570-7156
(In Press)
Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R
(2018)
In pursuit of enhanced customer retention management: review, key issues, and future directions.
Customer Needs and Solutions, 5 (1-2).
pp. 65-81.
ISSN 2196-291X
Ascarza, E, Netzer, O and Hardie, B G S
(2018)
Some Customers Would Rather Leave Without Saying Goodbye.
Marketing Science, 37 (1).
pp. 54-77.
ISSN 0732-2399
Monograph
Padilla, N, Ascarza, E and Netzer, O (2019) The Customer Journey as a Source of Information. Working Paper. Columbia Business School.
Netzer, O, Padilla, N and Montoya, R (2019) Heterogeneity in HMMs: Allowing for Heterogeneity in the Number of States. Working Paper. Columbia Business School.