Items where Author is "Roberts, K"
Up a levelGroup by: Item Type | No Grouping
Number of items: 1.
Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399