Items where Author is "Simpson, A"

Article

Talmor, E, Livne, G and Simpson, A (2011) Do customer acquisition cost, retention and usage matter to firm performance and valuation? Journal of Business Finance and Accounting, 38 (3-4). pp. 334-363. ISSN 0306-686X

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399