Items where Author is "Sorescu, A"

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Article

Moorman, C, Sorescu, A and Tavassoli, N T (2023) Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching. Journal of Marketing Research. ISSN 0022-2437 (In Press) OPEN ACCESS

Tavassoli, N T, Sorescu, A and Chandy, R (2014) Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

This list was generated on Thu Jul 18 01:16:44 2024 BST.