Items where Author is "Stennburgh, T"
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Article
Fader, P S, Hardie, B G S, Liu, Y, Davin, J and Stennburgh, T
(2018)
"How to project customer retention" revisited: the role of duration dependence.
Journal of Interactive Marketing, 43 (August).
pp. 1-16.
ISSN 1094-9968
