Items where Author is "Vana, P"

Vana, P and Lambrecht, A (2021) The effect of individual online reviews on purchase likelihood. Marketing Science, 40 (4). pp. 708-730. ISSN 0732-2399

Vana, P, Lambrecht, A and Bertini, M (2018) Cashback is cash forward: delaying a discount to entice future spending. Journal of Marketing Research, 55 (6). pp. 852-868. ISSN 0022-2437

Vana, P (2017) On the role of information in digital marketing. Doctoral thesis, University of London: London Business School.