Items where Author is "Viswanathan, M"
![]() | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.
Article
Madan, S, Johar, G V, Berger, J, Chandon, R, Chandy, R, Hamilton, R, John, L, Labroo, A, Liu, P J, Lynch, J G, Mazar, N, Mead, N, Mittal, V, Moorman, C, Norton, M I, Roberts, J, Soman, D, Viswanathan, M and White, K
(2022)
Reaching for rigor and relevance: better marketing research for a better world.
Marketing Letters.
ISSN 0923-0645
(In Press)
Viswanathan, M, Mukherji, P, Narasimhan, O and Chandy, R
(2021)
The performance impact of core component outsourcing: insights from the LCD TV industry.
Journal of Marketing Research, 58 (4).
pp. 801-826.
ISSN 0022-2437