Items where Author is "Chandy, R"

Chandy, R, Dowell, G, Mayer, C, Plambeck, E, Serafeim, G, Toffel, M W, Toktay, L B and Weber, E (2023) Introduction to the Special Section on Business and Climate Change. Management Science, 69 (12). pp. 7347-7351. ISSN 0025-1909

Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O (2023) When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs. Marketing Science, 42 (1). pp. 137-165. ISSN 0732-2399

Madan, S, Johar, G V, Berger, J, Chandon, R, Chandy, R, Hamilton, R, John, L, Labroo, A, Liu, P J, Lynch, J G, Mazar, N, Mead, N, Mittal, V, Moorman, C, Norton, M I, Roberts, J, Soman, D, Viswanathan, M and White, K (2022) Reaching for rigor and relevance: better marketing research for a better world. Marketing Letters. ISSN 0923-0645 (In Press)

Wies, S, Moorman, C and Chandy, R (2022) Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump. Journal of Marketing. ISSN 0022-2429 (In Press)

Viswanathan, M, Mukherji, P, Narasimhan, O and Chandy, R (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 0022-2437

Chandy, R, Venkataramani Johar, G, Moorman, C and Roberts, J H (2021) (Editorial): "Better marketing for a better world". Journal of Marketing, 85 (3). pp. 1-9. ISSN 0022-2429

Hughes, N and Chandy, R (2021) Trajectories and twists: perspectives on marketing agility from emerging markets. Journal of Marketing, 85 (1). pp. 59-63. ISSN 0022-2429

Anderson, S J, Chandy, R and Zia, B (2018) Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance. Management Science, 64 (12). pp. 5559-5583. ISSN 0025-1909

Chandy, R, Hassan, M and Mukherji, P (2017) Big data for good: insights from emerging markets. Journal of Product Innovation Management, 34 (5). pp. 703-713. ISSN 0737-6782

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X

Banerjee, S, Prabhu, J C and Chandy, R (2015) Indirect Learning: How Emerging-Market Firms Grow in Developed Markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429

Tavassoli, N T, Sorescu, A and Chandy, R (2014) Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176. ISSN 0022-2437

Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23. ISSN 0022-2429

Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75. ISSN 0022-2429

Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110. ISSN 0022-2429