Items where Author is "Vilcassim, N"

Hong, S, Misra, K and Vilcassim, N (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

Vilcassim, N, Guler, U and Misa, K (2013) Countercyclical pricing: A consumer heterogeneity explanation. Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765

Lambrecht, A, Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899. ISSN 0022-2437

Koenigsberg, O, Vilcassim, N, Lambrecht, A, Seim, K, Cheema, A, Chen, Y, Crawford, G S, Hosanagar, K, Iyengar, R, Lee, R, Eugenio, J M, Miravete, E and Sahin, O (2012) Price discrimination in service industries. Marketing Letters, 23 (2). pp. 423-438. ISSN 0923-0645

Bronnenberg, B J, Rossi, P E and Vilcassim, N (2008) Structural Modeling and Policy Simulation: A Comment. Working Paper. London Business School nan.

Vilcassim, N and Hernan, B (2008) Research note - structural demand estimation with varying product availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 0732-2399

Koenigsberg, O, Vilcassim, N and Muller, E (2008) easyJet pricing strategy: Should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1570-7156

Koenigsberg, O, Muller, E and Vilcassim, N (2004) easyJet Airlines: small, lean, and with prices that increase over time. Working Paper. London Business School Centre for Marketing Working Paper.

Dreze, X, Nisol, P and Vilcassim, N (2002) Do promotions increase store expenditures?: a descriptive study of household shopping behavior. Working Paper. London Business School Centre for Marketing Working Paper.