Items where Author is "Bertini, M"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Number of items: 4.

Bertini, M, Wathieu, L and Iyengar, S S (2012) The discriminating consumer: product proliferation and willingness to pay for quality. Journal of Marketing Research, 49 (1). pp. 39-49. ISSN 0022-2437

Bertini, M, Wathieu, L, Sigman, B P and Norton, M I (2012) Do social deal sites really work? Harvard Business Review, 90 (5). pp. 139-141. ISSN 0017-8012

Bertini, M, Ofek, E and Ariely, D (2009) The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 0093-5301

Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246. ISSN 0732-2399

This list was generated on Tue Oct 8 01:21:37 2024 BST.