Items where subject area is Marketing (1996)

Monograph

Ambler, TFJ (1996) How much of brand equity is explained by trust? Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ (1996) Intermediate advertising effects: the MAC model. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ (1996) Measuring market performance. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ and Barrow, S (1996) Employer brand. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ and Styles, C (1996) Relational explanation of export marketing performance. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ, Styles, C and Xiucun, W (1996) Effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China. Working Paper. London Business School Centre for Marketing Working Paper.

Grayson, K (1996) Commercial Activity at Home: the private servicescape. Working Paper. London Business School Centre for Marketing Working Paper.

Grayson, K (1996) Examining Embedded Markets of Network Modelling. Working Paper. London Business School Centre for Marketing Working Paper.

Hammond, K A (1996) The Relationship Between Revealed Brand Preference and Customer Retention. Working Paper. London Business School Centre for Marketing Working Paper.