Items where subject area is Marketing (2002)

B

Barwise, TP, Brodin, K and Canhoto, A (2002) UK consumer responses to iDTV report. Working Paper. London Business School -.

Butler, M, Kraft, A and Weiss, I S (2002) Effect of reporting frequency on the timeliness of earnings: the cases of voluntary and mandatory interim reports. Working Paper. London Business School Accounting Working Paper.

D

Dreze, X, Nisol, P and Vilcassim, N (2002) Do promotions increase store expenditures?: a descriptive study of household shopping behavior. Working Paper. London Business School Centre for Marketing Working Paper.

K

Kirillova, Svetlana (2002) Revision of cognitive structure of the parent brand in response to brand extensions: the role of algebraic and thoughtful piecemeal processing. Doctoral thesis, University of London: London Business School.

Klein, J G and Smith, N C (2002) Forewarning and debriefing as remedies to deception in consumer research: an empirical study. Working Paper. London Business School Centre for Marketing Working Paper.

Klein, J G and Smith, N C (2002) Moral dilemmas and market research: remedial measures to mitigate the deception of respondents in market research. Working Paper. London Business School Centre for Marketing Working Paper.

S

Smith, N C, Klein, J G and Kimmel, A J (2002) Ethics of deception in consumer research. Working Paper. London Business School Centre for Marketing Working Paper.