Items where subject area is Marketing (2002)

Monograph

Barwise, TP, Brodin, K and Canhoto, A (2002) UK consumer responses to iDTV report. Working Paper. London Business School -.

Butler, M, Kraft, A and Weiss, I S (2002) Effect of reporting frequency on the timeliness of earnings: the cases of voluntary and mandatory interim reports. Working Paper. London Business School Accounting Working Paper.

Dreze, X, Nisol, P and Vilcassim, N (2002) Do promotions increase store expenditures?: a descriptive study of household shopping behavior. Working Paper. London Business School Centre for Marketing Working Paper.

Klein, J G and Smith, N C (2002) Forewarning and debriefing as remedies to deception in consumer research: an empirical study. Working Paper. London Business School Centre for Marketing Working Paper.

Klein, J G and Smith, N C (2002) Moral dilemmas and market research: remedial measures to mitigate the deception of respondents in market research. Working Paper. London Business School Centre for Marketing Working Paper.

Smith, N C, Klein, J G and Kimmel, A J (2002) Ethics of deception in consumer research. Working Paper. London Business School Centre for Marketing Working Paper.

Thesis

Kirillova, Svetlana (2002) Revision of cognitive structure of the parent brand in response to brand extensions: the role of algebraic and thoughtful piecemeal processing. Doctoral thesis, University of London: London Business School.