Items where Subject is "Internet marketing"

- LBS taxonomy (1239)
- Internet marketing (1)
Group by: Creators | Item Type
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Number of items at this level: 1.
Article
Lambrecht, A, Tucker, C E and Wiertz, C
(2018)
Advertising to Early Trend Propagators: Evidence from Twitter.
Marketing Science, 37 (2).
pp. 177-199.
ISSN 0732-2399