Items where Subject is "Customer relations"

Article

Akkermans, H and Voss, C A (2013) Service bullwhip effect. International Journal of Operations and Production Management, 33 (6). pp. 765-788. ISSN 0144-3577

Ascarza, E, Netzer, O and Hardie, B G S (2018) Some Customers Would Rather Leave Without Saying Goodbye. Marketing Science, 37 (1). pp. 54-77. ISSN 0732-2399

Bertini, M and Tavassoli, N T (2017) Case study: when it’s time to expand beyond the base. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Birge, J R, Parker, R P, Wu, M X and Yang, S A (2017) When Customers Anticipate Liquidation Sales: Managing Operations Under Financial Distress. Manufacturing and Service Operations Management, 19 (4). pp. 657-673. ISSN 1523-4614

Fader, P S, Hardie, B G S, Liu, Y, Davin, J and Stennburgh, T (2018) "How to project customer retention" revisited: the role of duration dependence. Journal of Interactive Marketing, 43 (August). pp. 1-16. ISSN 1094-9968

Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R (2018) In pursuit of enhanced customer retention management: review, key issues, and future directions. Customer Needs and Solutions, 5 (1-2). pp. 65-81. ISSN 2196-291X

Hung, Y-C, Zheng, X, Carlson, J and Giurge, L M (2017) The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33 (11-12). pp. 917-941. ISSN 0267-257X

Kundu, A and Ramdas, K (2022) Timely After-Sales Service and Technology Adoption: Evidence from the Off-Grid Solar Market in Uganda. Manufacturing and Service Operations Management, 24 (3). pp. 1329-1348. ISSN 1523-4614

Lariviere, B, Bowen, D, Andreassen, T W, Kunz, W, Sirianni, N J, Voss, C A, Wünderlich, N V and Keyser, A D (2017) “Service Encounter 2.0”: an investigation into the roles of technology, employees and customers. Journal of Business Research, 79. pp. 238-246. ISSN 0148-2963

McCarthy, D, Fader, P S and Hardie, B G S (2017) Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429

Padilla, N and Ascarza, E (2021) Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach. Journal of Marketing Research, 58 (5). pp. 981-1006. ISSN 0022-2437

Conference or Workshop Item

Kapacinskaite, A and Cunningham, C M (2019) Experimenting strategically: inter-firm relationships and “in the field” innovation. In: Academy of Management 2019 Annual Meeting, August 9-13, 2019, Boston, MA.

Book

Mullins, J (2014) The customer-funded business: start, finance, or grow your company with your customers’ cash. Wiley, Hoboken, NJ. ISBN 9781118878859