Items where Subject is "New product launching"

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Number of items at this level: 4.

G

Gonzalez, Jorge (2008) Measurement of competitive issues in product entry decisions. Doctoral thesis, University of London: London Business School. OPEN ACCESS

K

Kim, B, Koenigsberg, O and Ofek, E (2022) I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure. Management Science. ISSN 0025-1909 (In Press) OPEN ACCESS

Kuester, Sabine (1995) New product entry and competitive response: an empirical investigation of incumbents' defence strategies. Doctoral thesis, University of London: London Business School. OPEN ACCESS

L

Lomax, Wendy (1997) Line extensions and cannibalisation: an evaluation of measures and methods based on longitudinal consumer panel data. Doctoral thesis, University of London: London Business School. OPEN ACCESS

This list was generated on Sat Oct 1 01:05:00 2022 BST.