Items where Subject is "New product launching"

Article

Kim, B, Koenigsberg, O and Ofek, E (2022) I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure. Management Science, 68 (2). pp. 8889-8908. ISSN 0025-1909

Thesis

Gonzalez, Jorge (2008) Measurement of competitive issues in product entry decisions. Doctoral thesis, University of London: London Business School.

Kuester, Sabine (1995) New product entry and competitive response: an empirical investigation of incumbents' defence strategies. Doctoral thesis, University of London: London Business School.

Lomax, Wendy (1997) Line extensions and cannibalisation: an evaluation of measures and methods based on longitudinal consumer panel data. Doctoral thesis, University of London: London Business School.