Items where Subject is "New product launching"
Up a level- LBS taxonomy (1239)
- New product launching (4)
Article
Kim, B, Koenigsberg, O and Ofek, E
(2022)
I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure.
Management Science, 68 (2).
pp. 8889-8908.
ISSN 0025-1909
Thesis
Gonzalez, J
(2008)
Measurement of competitive issues in product entry decisions.
Doctoral thesis, University of London: London Business School.
Kuester, Sabine
(1995)
New product entry and competitive response: an empirical investigation of incumbents' defence strategies.
Doctoral thesis, University of London: London Business School.
Lomax, Wendy
(1997)
Line extensions and cannibalisation: an evaluation of measures and methods based on longitudinal consumer panel data.
Doctoral thesis, University of London: London Business School.