Items where Subject is "Brand strategy"
Up a level- LBS taxonomy (1239)
- Brand strategy (3)
Group by: Creators | Item Type
Number of items at this level: 3.
E
Ellis, Katrina
(1989)
Private label buying behaviour.
Doctoral thesis, University of London: London Business School.
K
Kirillova, Svetlana
(2002)
Revision of cognitive structure of the parent brand in response to brand extensions: the role of algebraic and thoughtful piecemeal processing.
Doctoral thesis, University of London: London Business School.
T
Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296