Items where Subject is "Brand strategy"
Up a level- LBS taxonomy (1233)
- Brand strategy (3)
Group by: Creators | Item Type
Number of items at this level: 3.
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Ellis, Katrina (1989) Private label buying behaviour. Doctoral thesis, University of London: London Business School.
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Kirillova, Svetlana (2002) Revision of cognitive structure of the parent brand in response to brand extensions: the role of algebraic and thoughtful piecemeal processing. Doctoral thesis, University of London: London Business School.
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Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296