Items where Subject is "Brand strategy"

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Number of items at this level: 3.

E

Ellis, Katrina (1989) Private label buying behaviour. Doctoral thesis, University of London: London Business School. OPEN ACCESS

K

Kirillova, Svetlana (2002) Revision of cognitive structure of the parent brand in response to brand extensions: the role of algebraic and thoughtful piecemeal processing. Doctoral thesis, University of London: London Business School. OPEN ACCESS

T

Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296

This list was generated on Sat May 28 01:03:46 2022 BST.