Items where Subject is "Brand strategy"
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- Brand strategy (3)
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Number of items at this level: 3.
Book Section
Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296
Thesis
Ellis, Katrina
(1989)
Private label buying behaviour.
Doctoral thesis, University of London: London Business School.
Kirillova, Svetlana
(2002)
Revision of cognitive structure of the parent brand in response to brand extensions: the role of algebraic and thoughtful piecemeal processing.
Doctoral thesis, University of London: London Business School.