Items where Subject is "Social benefits"
Up a level- LBS taxonomy (1239)
- Social benefits (3)
Group by: Creators | Item Type
Number of items at this level: 3.
Article
Chandy, R, Venkataramani Johar, G, Moorman, C and Roberts, J H (2021) (Editorial): "Better marketing for a better world". Journal of Marketing, 85 (3). pp. 1-9. ISSN 0022-2429
Edmans, A (2020) Company purpose and profit need not be in conflict if we ‘grow the pie’. Economic Affairs, 40 (2). pp. 287-294. ISSN 0265-0665
Book
Edmans, A (2020) Grow The Pie: How Great Companies Deliver Both Purpose and Profit. Cambridge University Press, Cambridge. ISBN 9781108494854