Items where Subject is "Internet"

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Barwise, T P and Watkins, L (2018) The evolution of digital dominance: how and why we got to GAFA. In: Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press, New York, NY, pp. 21-49. ISBN 9780190845124

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Dushnitsky, G, Guerini, M, Piva, E and Rossi-Lamastra, C (2016) Crowdfunding in Europe: determinants of platform creation across countries. California Management Review, 58 (2). pp. 44-71. ISSN 0008-1256

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Lambrecht, A and Misra, K (2017) Fee or Free: When Should Firms Charge for Online Content? Management Science, 63 (4). pp. 1150-1165. ISSN 0025-1909

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399

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Najafi-Asadolahi, Sami (2010) Revenue management in online advertising. Doctoral thesis, University of London: London Business School.