Items where Year is 1996

Ambler, TFJ (1996) How much of brand equity is explained by trust? Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ (1996) Intermediate advertising effects: the MAC model. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ (1996) Measuring market performance. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ and Barrow, S (1996) Employer brand. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ and Styles, C (1996) Relational explanation of export marketing performance. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ, Styles, C and Xiucun, W (1996) Effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China. Working Paper. London Business School Centre for Marketing Working Paper.

Charman, K (1996) Joint Ventures in Kazakhstan: The View from the Foreign Partners. Working Paper. London Business School CIS-Middle Europe Centre Working Paper.

Charman, K (1996) Joint Ventures in Kazakhstan: The View from the Kazakhstani Partners. Working Paper. London Business School CIS-Middle Europe Centre Working Paper.

Charman, K (1996) Kazakhstan: Legislative Background for Foreign Investors Including Joint Ventures. Working Paper. London Business School CIS-Middle Europe Centre Working Paper.

Dyner, I (1996) System dynamics platforms for integrated energy analysis. Doctoral thesis, University of London: London Business School.

Gould, J (1996) Driven to Shop? The Role of Transportation in Future Home Shopping. Working Paper. London Business School Future Media Working Paper.

Gould, J and Silberzahn, P (1996) Electronic Home Shopping: a review of evidence and expert opinion from the USA and UK. Working Paper. London Business School Future Media Working Paper.

Grayson, K (1996) Commercial Activity at Home: the private servicescape. Working Paper. London Business School Centre for Marketing Working Paper.

Grayson, K (1996) Examining Embedded Markets of Network Modelling. Working Paper. London Business School Centre for Marketing Working Paper.

Hammond, K A (1996) The Relationship Between Revealed Brand Preference and Customer Retention. Working Paper. London Business School Centre for Marketing Working Paper.

Jao, Irwin (1996) Capability enhancement through cross-border contract manufacturing alliances: a study of Taiwanese information technology firms. Doctoral thesis, University of London: London Business School.

Meyer, K (1996) Direct Foreign Investment in East Asia and In Eastern Europe a Comparative Analysis. Working Paper. London Business School CIS-Middle Europe Centre Working Paper.

Renneboog, L (1996) Ownership, managerial control and the governance of poorly performing companies listed on the London and Brussels stock exchanges. Doctoral thesis, University of London: London Business School.

Valnek, Tomas (1996) Essays on mutual and stock financial intermediaries. Doctoral thesis, University of London: London Business School.

Zdenek, Hruby (1996) Liberalisation of Telecommunications in Cee Transition Countries: New Entrants on the Market in the Czech Republic. Working Paper. London Business School CIS-Middle Europe Centre Working Paper.