New 4Ps of branding: people, people, people and people

Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296

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Official URL: http://link.springer.com/book/10.1007%2F978-3-658-...
Item Type: Book Section
Subjects: B > Brand strategy
Subject Areas: Marketing
DOI: 10.1007/978-3-658-09030-2
Date Deposited: 15 Jul 2016 16:06
Last Modified: 15 Jul 2016 16:06
URI: http://lbsresearch.london.edu/id/eprint/519

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