New 4Ps of branding: people, people, people and people

Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296

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Item Type: Book Section
Subject Areas: Marketing
Subjects: B > Brand strategy
Date Deposited: 15 Jul 2016 16:06
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/519
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