Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296
Official URL: http://link.springer.com/book/10.1007%2F978-3-658-...
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| Item Type: | Book Section |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 15 Jul 2016 16:06 |
| Subjects: | Brand strategy |
| Last Modified: | 19 Apr 2021 15:44 |
| URI: | https://lbsresearch.london.edu/id/eprint/519 |
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