A Business Model View of Strategy

Lanzolla, G and Markides, C (2021) A Business Model View of Strategy. Journal of Management Studies, 58 (2). pp. 540-553. ISSN 0022-2380 OPEN ACCESS


We argue that while the business model construct may not be entirely new, it can still provide a novel lens, complementary to Resource Based View and Market Positioning, to develop new theoretical insights in strategy. We propose that the consideration of interdependencies among the activities of a business model provides such a lens. We show that by starting strategy development with interdependencies among activities, we can: (i) develop new insights on how to build superior strategies; and (ii) explain company performance variance especially when heterogeneity in resources and capabilities is not strong and barriers to imitation are weak. Overall, we propose that a promising research avenue for the business model literature is to integrate complexity theory with demand-side and supply-side theories of strategy to generate more nuanced insights on what activities to connect and how to develop superior interdependencies among activities that can form the basis of superior strategies.

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
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This is the peer reviewed version of the following article: Lanzolla, G. and Markides, C. (2021), A Business Model View of Strategy. J. Manage. Stud., 58: 540-553, which has been published in final form at https://doi.org/10.1111/joms.12580. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

Date Deposited: 09 Mar 2020 12:55
Date of first compliant deposit: 09 Mar 2020
Subjects: Performance
Corporate strategy
Simulation models
Last Modified: 30 May 2024 01:26
URI: https://lbsresearch.london.edu/id/eprint/1381

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