Field experiments

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745

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Item Type: Book Section
Subject Areas: Marketing
Date Deposited: 19 Dec 2017 14:49
Subjects: M > Marketing
S > Statistical analysis
Last Modified: 09 Sep 2020 17:48
URI: https://lbsresearch.london.edu/id/eprint/942
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