Items where Subject is "Marketing"

- LBS taxonomy (1239)
- Marketing (9)
A
Anderson, S J, Chandy, R and Zia, B
(2018)
Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance.
Management Science, 64 (12).
pp. 5559-5583.
ISSN 0025-1909
Anderson-Macdonald, Stephen (2015) Impact of marketing (versus finance) skills on firm performance: evidence from a randomized controlled trial in south Africa. Doctoral thesis, University of London: London Business School.
B
Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714
C
Chandy, R, Venkataramani Johar, G, Moorman, C and Roberts, J H
(2021)
(Editorial): "Better marketing for a better world".
Journal of Marketing, 85 (3).
pp. 1-9.
ISSN 0022-2429
H
Hassan, M, Prabhu, J, Chandy, R K and Narasimhan, O
(2023)
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Micro-Entrepreneurs.
Marketing Science, 42 (1).
pp. 137-165.
ISSN 0732-2399
Hughes, N and Chandy, R
(2021)
Trajectories and twists: perspectives on marketing agility from emerging markets.
Journal of Marketing, 85 (1).
pp. 59-63.
ISSN 0022-2429
Hung, Y-C, Zheng, X, Carlson, J and Giurge, L M (2017) The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33 (11-12). pp. 917-941. ISSN 0267-257X
L
Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745
M
MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C
(2020)
Creating Boundary-Breaking, Marketing-Relevant Consumer Research.
Journal of Marketing, 84 (2).
pp. 1-23.
ISSN 0022-2429