Items where Author is "Simpson, A"

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Talmor, E, Livne, G and Simpson, A (2011) Do customer acquisition cost, retention and usage matter to firm performance and valuation? Journal of Business Finance & Accounting, 38 (3-4). pp. 334-363.

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 1526-548X

This list was generated on Tue Jul 16 01:03:58 2019 BST.