Items where Author is "Simpson, A"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.

Article

Talmor, E and Livne, G and Simpson, A (2011) Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation? Journal of Business Finance & Accounting, 38 (3-4). pp. 334-363.

Roberts, J H and Danaher, P and Roberts, K and Simpson, A (2011) Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 1526-548X

This list was generated on Sat Nov 18 01:03:40 2017 GMT.