Items where Author is "Tucker, C E"

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Number of items: 7.

Article

Lambrecht, A and Tucker, C E (2019) Algorithmic bias? An empirical study into apparent gender-based discrimination in the display of STEM career ads. Management Science, 65 (7). pp. 2966-2981. ISSN 0025-1909 OPEN ACCESS

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to early trend propagators: evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399 OPEN ACCESS

Lambrecht, A and Tucker, C E (2016) On storks and babies : correlation, causality and field experiments. GfK Marketing Intelligence Review, 8 (2). ISSN 1865-5866 OPEN ACCESS

Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576. ISSN 0022-2437

Lambrecht, A and Tucker, C E (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82. ISSN 0022-2437

Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399

Book Section

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 978178471674 5

This list was generated on Wed Aug 5 01:05:42 2020 BST.