Field experiments

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745

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Item Type: Book Section
Subject Areas: Marketing
Date Deposited: 19 Dec 2017 14:49
Subjects: Marketing
Statistical analysis
Last Modified: 26 Mar 2024 01:01
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