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Number of items: 6.


Bertini, M and Wathieu, L (2008) Research Note - Attention Arousal Through Price Partitioning. Marketing Science, 27 (2). pp. 236-246.


Chandy, R and Aboulnasr, K and Narasimhan, O and Blair, E (2008) Competitive Response to Radical Product Innovations. Journal of Marketing, 72 (3). pp. 94-110.

Chandy, R and Rao, R and Prabhu, J C (2008) The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others. Journal of Marketing, 72 (4). pp. 58-75.


Koenigsberg, O and Vilcassim, N and Muller, E (2008) easyJet pricing strategy: Should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1573-711X


Roberts, J H and Lilien, G (2008) 2006 ISMS Practice Prize Competition - Special Section Introduction. Marketing Science, 27 (4). pp. 542-544. ISSN 1526-548X


Vilcassim, N and Hernan, B (2008) Research Note - Structural Demand Estimation with Varying Product Availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 1526-548X

This list was generated on Mon Feb 19 01:02:28 2018 GMT.