Items where subject area is Marketing (2008)

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Number of items: 6.

B

Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246.

C

Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110.

Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75.

K

Koenigsberg, O, Vilcassim, N and Muller, E (2008) easyJet pricing strategy: Should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1573-711X

R

Roberts, J H and Lilien, G (2008) 2006 ISMS Practice Prize competition - Special Section introduction. Marketing Science, 27 (4). pp. 542-544. ISSN 1526-548X

V

Vilcassim, N and Hernan, B (2008) Research note - structural demand estimation with varying product availability. Marketing Science, 27 (6). pp. 1126-1131. ISSN 1526-548X

This list was generated on Sun Dec 16 01:02:51 2018 GMT.